Where brands come to get sh*t done

We use creator culture and performance tools to help brands win fast

Based in New York with global reach

Where brands come to get sh*t done

We use creator culture and performance tools to help brands win fast

Based in New York with global reach

Narrative Group is where brands come to get sh*t done. We help clients win through the people and platforms that move culture and drive real results at scale. We keep it simple, fast and sharp. No fluff, no drama, no noise. Just influence done right and outcomes you can feel.

Our Campaigns

Rebecca Judd holding a Mixtiles delivery box

Mixtiles |

Rebecca Judd
Mike Tyson in the Rain Trade campaign film

Rain Trade |

Mike Tyson
Shareef O'Neal in the Crown Rips campaign

Crown Rips |

Shareef O'Neal
Jared McCain reacting in the LETSGO campaign

LETSGO |

Jared McCain
Screenshot 2025-12-21 at 11.10.15

Woojer |

Austin Reaves
Screenshot 2025-12-21 at 11.13.23

Papaya Gaming |

Emily Miller
Screenshot 2025-12-21 at 11.12.08

SciPlay |

Rick Harrison
Screenshot 2025-12-21 at 11.14.08

Nuts Factory |

FoodGod

Our Services

Everything we do is built to help brands win in the real world.
Fast execution, smart strategy and content that actually performs.

We manage your entire influencer marketing needs from A to Z. Scouting for the relevant content creators, negotiating the best deals, managing the legal and creative processes and making sure execution is flawless.

We plug brands into podcast voices people trust.

Real creators, real content, real performance. We produce fast scalable UGC that feels native, sells hard and works across paid, organic, and TikTok Shop.

You know those people you see on TV? Yeah, we’re texting them. We work with them to integrate them into your brand in a way that actually lands.

F*ck brand awareness. TikTok Shop is built to sell. Everything you need to launch, run and scale TikTok Shop.

We put brands where people can’t ignore them. Street level or national scale, we buy bold placements that get noticed, talked about and remembered.

Our Blog

Comparison of AI generated UGC and real human UGC creators for brand marketing in 2026.
UGC
Brands are quietly running more AI-generated UGC than they disclose, and new data shows where it wins, where real creators still win, and what the undisclosed middle ground could cost you.
Chart showing programmatic podcast advertising revenue gaining on direct podcast ad deals in 2026.
Strategy
Spotify's Q3 2026 earnings show automated podcast ad channels growing while upfront deals shrink. Here's what that split means for how brands should buy podcast ads now.
Brand sponsorship board illustrating celebrity endorsement risk
Strategy
Two Chinese brands dropped Kylian Mbappe within a day of a meme controversy, and the fallout is a live lesson in vetting celebrity endorsement risk before you sign, not after.
Digital billboard available for programmatic DOOH advertising buying
Strategy
VIOOH just added more than 460 Adams Outdoor digital billboards to programmatic buying, and the deal shows exactly how fast out of home media buying is changing.
Shopper checking out on a TikTok Shop style mobile shopping app
Strategy
TikTok quietly launched a standalone TikTok Shop app in four Asian markets, and if the US follows, your creator and ad strategy needs to be ready before it lands.
Social feed ad with AI generated artifacts, representing AI generated ads disclosure 2026
Strategy
A new scan of Meta's ad library found 1 in 11 ad files were AI generated, and only 2 out of 3,379 flagged ads told anyone.