Ben Soffer is a social media phenomenon who inadvertently stumbled into the world of influencing through his Instagram meme account, Boy With No Job. His journey began as a playful attempt to divert his now-wife, comedian Claudia Oshry (aka Girl With No Job), from her phone. Little did he know, this would lead to his own skyrocketing follower count, amassing an incredible 1.6 million followers.
Beyond his accidental influencer status, Soffer is the brains behind Spritz Society, a canned spritz cocktail startup he founded in 2021. Despite the tongue-in-cheek name, Spritz Society has quickly become a serious venture, winning awards and expanding into retail markets across the United States. Soffer’s dual role as Founder and CEO demonstrates his entrepreneurial spirit and knack for turning unexpected opportunities into thriving businesses.
Utilizing his vast social media following, Soffer actively engaged his audience in the development of Spritz Society, seeking feedback on various brand elements such as packaging design, flavors, and messaging. This interactive approach has undoubtedly contributed to the brand’s success.
With a background in marketing, including roles at esteemed firms like Marina Maher Communications, VaynerMedia, and Blue Hour Studios, Soffer brings a wealth of expertise to his ventures. A graduate of Yeshiva University, he resides in New York City with his wife, Claudia, continuing to innovate and inspire in both the digital and entrepreneurial realms.
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