Kelly Rose Sarno is a prominent American entrepreneur, digital creator, and beauty influencer recognized as "The Girl That Tries Mascara, So You Don't Have To." Based in Massachusetts, she has built a multifaceted career spanning over 15 years in social media, evolving from lifestyle vlogging and an appearance on "Say Yes to the Dress" into a powerhouse business owner. She is the founder of Declan's Mining Co. (DMC), a global crystal mining experience established in 2020 that has grown into one of the top 10% of brands on TikTok Shop.
In 2026, Kelly remains a leading figure in the "authentic beauty" movement, known for her transparent, long-form reviews and her signature "30 Mascaras in 30 Days" challenges. She balances her roles as a mother of two and a business mogul, leading a 100% female-owned and operated staff. Through her lifestyle brand, The KRS, and her podcast, *Skin and the City*, she provides a blend of professional beauty advice, entrepreneurial mentorship, and candid documentation of family life, consistently emphasizing the importance of community and self-care for the modern working mother.
Kelly Rose Sarno is a prominent American entrepreneur, digital creator, and beauty influencer recognized as "The Girl That Tries Mascara, So You Don't Have To." Based in Massachusetts, she has built a multifaceted career spanning over 15 years in social media, evolving from lifestyle vlogging and an appearance on "Say Yes to the Dress" into a powerhouse business owner. She is the founder of Declan's Mining Co. (DMC), a global crystal mining experience established in 2020 that has grown into one of the top 10% of brands on TikTok Shop.
In 2026, Kelly remains a leading figure in the "authentic beauty" movement, known for her transparent, long-form reviews and her signature "30 Mascaras in 30 Days" challenges. She balances her roles as a mother of two and a business mogul, leading a 100% female-owned and operated staff. Through her lifestyle brand, The KRS, and her podcast, *Skin and the City*, she provides a blend of professional beauty advice, entrepreneurial mentorship, and candid documentation of family life, consistently emphasizing the importance of community and self-care for the modern working mother.
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