Stephanie Marie Ledda, professionally known as SMLx0, is a prominent American beauty influencer, content creator, and entrepreneur who has defined the digital beauty landscape since 2009. Originally from New York, she built a massive following on YouTube with her signature "glam,focused" makeup tutorials, polished lifestyle vlogs, and transparent personal storytelling. In 2022, she successfully transitioned from influencer to brand founder with the launch of her luxury fragrance line, LEDDA, collaborating with world,renowned perfumers like Frank Voelkl to create a series of best,selling scents including 22 Orris and 20 Bourbon Brûlée.
By 2026, her brand empire has expanded to include the California,harvested wine label Esemelle and exclusive jewelry collaborations with Stone and Strand. Beyond her professional ventures, Stephanie is celebrated for her candid documentation of life’s major milestones, including her marriage and her journey through motherhood, most recently sharing her experience with a twin pregnancy. Her 2026 content continues to resonate with a loyal, global audience as she balances her roles as a multifaceted business mogul and a parent, consistently emphasizing approachable luxury and high,quality recommendations.
Stephanie Marie Ledda, professionally known as SMLx0, is a prominent American beauty influencer, content creator, and entrepreneur who has defined the digital beauty landscape since 2009. Originally from New York, she built a massive following on YouTube with her signature "glam,focused" makeup tutorials, polished lifestyle vlogs, and transparent personal storytelling. In 2022, she successfully transitioned from influencer to brand founder with the launch of her luxury fragrance line, LEDDA, collaborating with world,renowned perfumers like Frank Voelkl to create a series of best,selling scents including 22 Orris and 20 Bourbon Brûlée.
By 2026, her brand empire has expanded to include the California,harvested wine label Esemelle and exclusive jewelry collaborations with Stone and Strand. Beyond her professional ventures, Stephanie is celebrated for her candid documentation of life’s major milestones, including her marriage and her journey through motherhood, most recently sharing her experience with a twin pregnancy. Her 2026 content continues to resonate with a loyal, global audience as she balances her roles as a multifaceted business mogul and a parent, consistently emphasizing approachable luxury and high,quality recommendations.
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