Vivian Tu, widely known as "Your Rich BFF," is an American financial educator, entrepreneur, and former Wall Street trader. After starting her career as an equity trader at J.P. Morgan and later serving as a top sales lead at BuzzFeed, she transitioned into content creation in 2021. Her mission is to destigmatize personal finance and provide accessible financial advice to marginalized communities, Gen Z, and millennials. She is the founder and CEO of Your Rich BFF, a multimedia brand that includes a massive social media presence and the popular podcast "Networth & Chill."
In December 2023, Vivian released her first book, "Rich AF: The Winning Money Mindset that Will Change Your Life," which quickly became a New York Times bestseller. She followed this success with her second book, "Well Endowed: The Secrets to Strategic Spending," published in March 2026. Recognized as a Forbes 30 Under 30 honoree and a leading "finfluencer," she also serves as the first-ever Honorary Chief of Financial Empowerment at SoFi. Her work bridges the gap between traditional finance and modern lifestyle, advocating for financial independence as a tool for personal power.
Vivian Tu, widely known as "Your Rich BFF," is an American financial educator, entrepreneur, and former Wall Street trader. After starting her career as an equity trader at J.P. Morgan and later serving as a top sales lead at BuzzFeed, she transitioned into content creation in 2021. Her mission is to destigmatize personal finance and provide accessible financial advice to marginalized communities, Gen Z, and millennials. She is the founder and CEO of Your Rich BFF, a multimedia brand that includes a massive social media presence and the popular podcast "Networth & Chill."
In December 2023, Vivian released her first book, "Rich AF: The Winning Money Mindset that Will Change Your Life," which quickly became a New York Times bestseller. She followed this success with her second book, "Well Endowed: The Secrets to Strategic Spending," published in March 2026. Recognized as a Forbes 30 Under 30 honoree and a leading "finfluencer," she also serves as the first-ever Honorary Chief of Financial Empowerment at SoFi. Her work bridges the gap between traditional finance and modern lifestyle, advocating for financial independence as a tool for personal power.
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